Identifood is a mobile app prototype designed for smart cities, geared towards those who struggle with food allergies. With this app, users have the ability to scan any food item and learn about its compatibility with their unique allergy; ultimately saving time, money and ideally avoiding an allergic flare.

This logo was derived from the intention of appealing to the large female audience my client had, meanwhile holding to the masculine essence that would fit his business and personality. The first step within an entire rebranding project, this logo immediately aligned with the client’s needs and vision for his business. The next step in progress is developing a functional and appealing website based on the style and aesthetic of the new face of Diamond Floral.

This poster is grounded within a strong passion of mine: music. I enjoyed designing this poster intended to appeal to millennials and continue to enjoy designing on large scale print formats with eye-catching type, color and imagery. This poster was very successful for the band it was designed for, and a series of marketing for Encounter will soon be flushed out for further based on this poster for events and albums.